Wise words on the greening of the IT space and how real solutions are about to make a huge impact. — BGM
The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.
(more…)
Sound advice for launching businesses, and underscores the importance of online presence. — BGM
Mistake 1: Hating computers. Ok, this doesn’t sound like a marketing problem but trust me, for start-ups wanting to use the web, it can undermine success more than anything else. Often this is simply caused by using poor-quality computers, old software, and inadequate computer instruction. Sometimes folks wanting to use the web for marketing are simply not web users themselves – and that can make it impossible to succeed with a web-connected business. Good computers, a support network and a lot of patience are critical to overcoming this learning curve. Don’t be afraid to admit that you’re new to the web – there are lots of folks ready to help!
We all know you have to walk the talk and your claims at being green need to be sincere. Here’s one of the best recent posts on the subject from the FT. The greener we get, the more we need to be ever diligent. — BGM
By Andrew Edgecliffe-Johnson
Consumers attach little credibility to companies’ environmental and social marketing messages, a study has found, in spite of the millions spent on “greening” the image of carmakers, oil companies and other industries.
(more…)
