Posts Tagged ‘socially responsible businesses’

Beyond Green

Monday, August 31st, 2009

Great new take on how the public sees social responsibility and reason to ponder. BGM

by Susan Nelson, Marketing Daily

We read and hear constantly about social responsibility — what it means, how to do it, who does it best. Often anecdotal and top down, the cacophony of pundits is painful. It might be refreshing and even important to let real people tell us what brands and companies they see as socially responsible.

To find out, we tapped into Landor’s consumer brand equity tool, BrandAsset® Valuator. In the United States, we measure 3,000 brands annually on more than 70 key measures of equity and imagery.
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It’s Time To Demand Responsibility From Consumers, Too

Monday, July 27th, 2009

Let’s hear it for making CSR a two way street. Great post on sharing the load for Corporate and Consumer Social Responsibility. — BGM

HughHough By Hugh Hough, Marketing:Green

Today CSR stands for Corporate Social Responsibility. It’s a concept that deals with a business’s obligation to the people that help make it successful. Certainly, CSR embraces environmental responsibility, but it goes beyond that. It includes a company’s policies and practices to better the lives of its employees, their community and society as a whole. It can embrace issues such as poverty, literacy, disease, education, biodiversity and more.
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Green Tools for Small Businesses

Saturday, June 13th, 2009

Another post full of tips to green your business, no excuses! — BGM

  1. Free energy-efficiency information, resources, and technical advice—ENERGY STAR for Small Business provides free information, resources, and technical advice on hundreds of cost-savings practices. Includes a downloadable copy of the free ENERGY STAR for Small Business Guide, “Putting Energy into Profits” and information about ENERGY STAR–labeled products.

    2. (more…)

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Watch out for greenwashing

Monday, May 11th, 2009

We all know you have to walk the talk and your claims at being green need to be sincere. Here’s one of the best recent posts on the subject from the FT. The greener we get, the more we need to be ever diligent. — BGM

‘Greenwash’ hype fails to sway consumers

By Andrew Edgecliffe-Johnson

Consumers attach little credibility to companies’ environmental and social marketing messages, a study has found, in spite of the millions spent on “greening” the image of carmakers, oil companies and other industries.
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Welcome

Sunday, May 10th, 2009

Welcome to the Bright Green Marketing Blog, where we’ll share marketing tips for startups, green marketing techniques, green business trends and who knows what else as time goes by.

Let us introduce ourselves in this first post:

Whether you’re a startup ready to launch. Or a small business about to introduce an amazing new product. Or an established company on the cusp of a new green direction. When you’re growing, you need all the marketing help you can get. At an affordable price.

At Bright Green Marketing, we specialize in growth spurts. We can help you build the right strategy by analyzing your target segments and competition. Then create marketing plans to build awareness and generate demand. With just the kind of revenue results you expect from your investment. And an eye for the next phase and the future.

Bright Green Marketing was founded on the premise that lots of growing companies need top-notch marketing staff. But they don’t need them all the time.

Our forte’ is having a client-side marketing and business development perspective. We pride ourselves in focusing on your customers, your objectives and your strategy first.  And then knowing if and when to bring in the designers, writers and web guys to build deliverables.

Based in tech-saavy, eco-conscious Boulder, Colorado, Bright Green Marketing clients include socially responsible businesses and nonprofits that are changing the world. Read more about our green business practices.

Our industry experience is wide, including architecture and design, automotive, computer hardware and software, green businesses, health and wellness, industrial products, internet services, jewelry, media, medical, pet, retail, telecom and textiles. From startups to Fortune 500, and anything in between.

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