Posts Tagged ‘social marketing’

It’s Time To Demand Responsibility From Consumers, Too

Monday, July 27th, 2009

Let’s hear it for making CSR a two way street. Great post on sharing the load for Corporate and Consumer Social Responsibility. — BGM

HughHough By Hugh Hough, Marketing:Green

Today CSR stands for Corporate Social Responsibility. It’s a concept that deals with a business’s obligation to the people that help make it successful. Certainly, CSR embraces environmental responsibility, but it goes beyond that. It includes a company’s policies and practices to better the lives of its employees, their community and society as a whole. It can embrace issues such as poverty, literacy, disease, education, biodiversity and more.
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Green Marketing Really Has Gone Mainstream

Tuesday, July 21st, 2009

Thoughts from the original green marketing guru worth reading — BGM

by Jacquelyn Ottman

110-jacquelyn-ottman.jpgAt the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what we did “sustainable branding” — we practiced “environmental” or simply “green” marketing. And we didn’t have a conference to go to in Monterey!
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Watch out for greenwashing

Monday, May 11th, 2009

We all know you have to walk the talk and your claims at being green need to be sincere. Here’s one of the best recent posts on the subject from the FT. The greener we get, the more we need to be ever diligent. — BGM

‘Greenwash’ hype fails to sway consumers

By Andrew Edgecliffe-Johnson

Consumers attach little credibility to companies’ environmental and social marketing messages, a study has found, in spite of the millions spent on “greening” the image of carmakers, oil companies and other industries.
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