Posts Tagged ‘marketing’

When green means good

Thursday, April 22nd, 2010

Green products have reached a point of credibility and so many are so readily available that they no longer have to promote themselves just for their feel-good “eco” benefits. We equate brands like Whole Foods, Patagonia and Aveda with high-end and quality, regardless of how they contribute to a sustainable world.

The good news is this maturity in the marketplace is certain to reduce the opportunities for companies to greenwash their products, since they’ll have to stand on their own quality anyway. And green products are able to promote themselves as just plain better than their “brown” counterparts.

Here’s a great post on the subject from Jacquie Ottman, the godmother of Green Marketing http://www.greenmarketing.com/articles/complete/beyond-green/

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Consumers Will Buy Green – If the price is right

Saturday, October 24th, 2009

Interesting new data from Harris Interactive on green buyer behavior. BGM

Many People Prefer to Buy Locally Grown, or Organic, Produce and “Green” Products from Environmentally-Friendly Companies, But Not If They Are Much More Expensive

It`s quite popular for people to claim that they care about the environment. In fact many millions of people – from 18% to 39% of all adults – say that their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, in reality, only a very small minority is willing to pay substantially more for “green” products or goods produced by environmentally-friendly companies.
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Beyond Green

Monday, August 31st, 2009

Great new take on how the public sees social responsibility and reason to ponder. BGM

by Susan Nelson, Marketing Daily

We read and hear constantly about social responsibility — what it means, how to do it, who does it best. Often anecdotal and top down, the cacophony of pundits is painful. It might be refreshing and even important to let real people tell us what brands and companies they see as socially responsible.

To find out, we tapped into Landor’s consumer brand equity tool, BrandAsset® Valuator. In the United States, we measure 3,000 brands annually on more than 70 key measures of equity and imagery.
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Sustainable IT Solutions Will Trump Failed Past Attempts

Thursday, July 30th, 2009

Wise words on the greening of the IT space and how real solutions are about to make a huge impact. — BGM

The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the  independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.
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Green Marketing Really Has Gone Mainstream

Tuesday, July 21st, 2009

Thoughts from the original green marketing guru worth reading — BGM

by Jacquelyn Ottman

110-jacquelyn-ottman.jpgAt the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what we did “sustainable branding” — we practiced “environmental” or simply “green” marketing. And we didn’t have a conference to go to in Monterey!
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Welcome

Sunday, May 10th, 2009

Welcome to the Bright Green Marketing Blog, where we’ll share marketing tips for startups, green marketing techniques, green business trends and who knows what else as time goes by.

Let us introduce ourselves in this first post:

Whether you’re a startup ready to launch. Or a small business about to introduce an amazing new product. Or an established company on the cusp of a new green direction. When you’re growing, you need all the marketing help you can get. At an affordable price.

At Bright Green Marketing, we specialize in growth spurts. We can help you build the right strategy by analyzing your target segments and competition. Then create marketing plans to build awareness and generate demand. With just the kind of revenue results you expect from your investment. And an eye for the next phase and the future.

Bright Green Marketing was founded on the premise that lots of growing companies need top-notch marketing staff. But they don’t need them all the time.

Our forte’ is having a client-side marketing and business development perspective. We pride ourselves in focusing on your customers, your objectives and your strategy first.  And then knowing if and when to bring in the designers, writers and web guys to build deliverables.

Based in tech-saavy, eco-conscious Boulder, Colorado, Bright Green Marketing clients include socially responsible businesses and nonprofits that are changing the world. Read more about our green business practices.

Our industry experience is wide, including architecture and design, automotive, computer hardware and software, green businesses, health and wellness, industrial products, internet services, jewelry, media, medical, pet, retail, telecom and textiles. From startups to Fortune 500, and anything in between.

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