Posts Tagged ‘green’

Stand by your cause

Thursday, July 29th, 2010

With the Deep Water Horizon oil spill about to be permanently and finally killed, there will be a whole new opportunity to weigh in on the lessons learned and how we create a major shift in the way we view our energy consumption, its consequences on our world, and how to radically increase green behavior from corporations.

Here’s a great post by Jacquie Ottman on how one brand, Dawn Dishwashing Liquid, became a somewhat unwitting leader in the cleanup effort in the Gulf and a standard bearer for the cause. http://www.greenmarketing.com/blog/comments/stand-by-your-cause/

When green means good

Thursday, April 22nd, 2010

Green products have reached a point of credibility and so many are so readily available that they no longer have to promote themselves just for their feel-good “eco” benefits. We equate brands like Whole Foods, Patagonia and Aveda with high-end and quality, regardless of how they contribute to a sustainable world.

The good news is this maturity in the marketplace is certain to reduce the opportunities for companies to greenwash their products, since they’ll have to stand on their own quality anyway. And green products are able to promote themselves as just plain better than their “brown” counterparts.

Here’s a great post on the subject from Jacquie Ottman, the godmother of Green Marketing http://www.greenmarketing.com/articles/complete/beyond-green/

Vancouver Makes a Case for Green at EVERY Olympics

Wednesday, February 24th, 2010

With the natural concern for global warming, it’s probably a given that all Winter Olympics will be competing to beat the previous “squeaky green” effort, and that’s a laudable and prominent PR-able goal.

But what about the summer Games? Just because those games don’t rely on ice and snow to make them possible doesn’t mean the fair weather sports shouldn’t be making an even bigger effort to go green. They are way bigger, way broader, more heavily attended, with all the accompanying cars, crowds, trash, pollution and CO2.

So it’s interesting to see how London is positioning itself, especially in that ultra-urban setting. The official site mostly mentions “green” in the traditional sense as an open park or common area. Hmmmm.

Here’s a great post wrapping up the Vancouver success story http://www.worldchanging.com/archives/010989.html

And a blog on the official London 2012 site giving some lip service to sustainability http://www.london2012.com/making-it-happen/sustainability/index.php

Hope for Green 2.0 in 2010

Wednesday, January 6th, 2010

Let’s face it, so many negatives couldn’t help but create a real malaise in 2009. The economic meltdown, corporate infidelity, Climate-Gate, war and disagreement in the Middle East, and the list goes on. We only perked up temporarily from time to time when a new statistic on jobs or the stock market was announced, then we fell right back into gloom.

But there’s a huge learning that’s come out of the mess and more and more folks are waking up to this. That we need to look at all of the above holistically and move on to Capitalism 2.0 and Politics 2.0 and Peace 2.0. That market forces need more management, with consideration to the long term and effects not just on the bottom line, but the populations affected.

Here’s the best summary we’ve seen on things like the renewable energy economy and COP15 and lots of other beginnings in 2009 that may act as a springboard for so many green possibilities this year and beyond:

http://www.worldchanging.com/archives/010923.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+worldchanging_fulltext+%28WorldChanging.com+Full+Text%29&utm_content=Google+Reader

Shame on e-waste

Sunday, November 15th, 2009

The electronics industry was about the last on the planet to wake up to reducing energy consumption, and now electronic waste is a growing scourge. Discarded TVs and computers are going to landfills faster than any other kind of waste, and one of the few GROWING categories. All driven by technology innovation, planned obsolescence and a consumer culture of gotta-have-the-gadget. The energy trade-offs are the same conundrum as buying a Prius: you never catch up with gasoline savings to the environmental cost of manufacturing the car itself.

So any and all suggestions for what to do with this stuff are welcome. We can’t all wear CD necklaces or use CPUs as end tables!

Great Treehugger article on the problem: http://www.treehugger.com/files/2009/11/america-recycles-day-value–proper-e-waste-recycling.php?dtc=th_rss

Consumers Will Buy Green – If the price is right

Saturday, October 24th, 2009

Interesting new data from Harris Interactive on green buyer behavior. BGM

Many People Prefer to Buy Locally Grown, or Organic, Produce and “Green” Products from Environmentally-Friendly Companies, But Not If They Are Much More Expensive

It`s quite popular for people to claim that they care about the environment. In fact many millions of people – from 18% to 39% of all adults – say that their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, in reality, only a very small minority is willing to pay substantially more for “green” products or goods produced by environmentally-friendly companies.
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