Posts Tagged ‘environment’

Consumers Will Buy Green – If the price is right

Saturday, October 24th, 2009

Interesting new data from Harris Interactive on green buyer behavior. BGM

Many People Prefer to Buy Locally Grown, or Organic, Produce and “Green” Products from Environmentally-Friendly Companies, But Not If They Are Much More Expensive

It`s quite popular for people to claim that they care about the environment. In fact many millions of people – from 18% to 39% of all adults – say that their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, in reality, only a very small minority is willing to pay substantially more for “green” products or goods produced by environmentally-friendly companies.
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So Cool Sierra Names Colorado Top “Green” College

Sunday, August 23rd, 2009

We’re not biased, but mighty proud of our hometown school here in Boulder. BGM

Back in the day, high schoolers looking at colleges (and U.S. News and World Report) were mainly concerned with three things: prestige, location, and whether the place had a rockin’ social life. These days, however, applicants look for something more: a school with green credentials.

“Ten years ago, I don’t remember any student asking me about green campuses,” says Steven Roy Goodman, a college admissions strategist at TopColleges.com. “Now it’s quite common for students to be keenly interested in how environmentally responsible colleges are.”
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It’s Time To Demand Responsibility From Consumers, Too

Monday, July 27th, 2009

Let’s hear it for making CSR a two way street. Great post on sharing the load for Corporate and Consumer Social Responsibility. — BGM

HughHough By Hugh Hough, Marketing:Green

Today CSR stands for Corporate Social Responsibility. It’s a concept that deals with a business’s obligation to the people that help make it successful. Certainly, CSR embraces environmental responsibility, but it goes beyond that. It includes a company’s policies and practices to better the lives of its employees, their community and society as a whole. It can embrace issues such as poverty, literacy, disease, education, biodiversity and more.
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200 Green Business Ideas

Friday, July 24th, 2009

Courtesy of Green Business Plan, the most extensive list of ideas for launching a new green business we’ve seen anywhere. — BGM

Some are easy to get into and using free Internet services may actually be free or very low cost to start up..others may run into the hundreds of thousands (even millions) to start. But they will be in virtually every industry from pet care, health care, to sports, construction, and art. You name it there is a green business opportunity in every category of business.
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Green Marketing Really Has Gone Mainstream

Tuesday, July 21st, 2009

Thoughts from the original green marketing guru worth reading — BGM

by Jacquelyn Ottman

110-jacquelyn-ottman.jpgAt the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what we did “sustainable branding” — we practiced “environmental” or simply “green” marketing. And we didn’t have a conference to go to in Monterey!
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