Posts Tagged ‘eco-conscious’

So Cool Sierra Names Colorado Top “Green” College

Sunday, August 23rd, 2009

We’re not biased, but mighty proud of our hometown school here in Boulder. BGM

Back in the day, high schoolers looking at colleges (and U.S. News and World Report) were mainly concerned with three things: prestige, location, and whether the place had a rockin’ social life. These days, however, applicants look for something more: a school with green credentials.

“Ten years ago, I don’t remember any student asking me about green campuses,” says Steven Roy Goodman, a college admissions strategist at TopColleges.com. “Now it’s quite common for students to be keenly interested in how environmentally responsible colleges are.”
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200 Green Business Ideas

Friday, July 24th, 2009

Courtesy of Green Business Plan, the most extensive list of ideas for launching a new green business we’ve seen anywhere. — BGM

Some are easy to get into and using free Internet services may actually be free or very low cost to start up..others may run into the hundreds of thousands (even millions) to start. But they will be in virtually every industry from pet care, health care, to sports, construction, and art. You name it there is a green business opportunity in every category of business.
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Green Marketing Really Has Gone Mainstream

Tuesday, July 21st, 2009

Thoughts from the original green marketing guru worth reading — BGM

by Jacquelyn Ottman

110-jacquelyn-ottman.jpgAt the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what we did “sustainable branding” — we practiced “environmental” or simply “green” marketing. And we didn’t have a conference to go to in Monterey!
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Watch out for greenwashing

Monday, May 11th, 2009

We all know you have to walk the talk and your claims at being green need to be sincere. Here’s one of the best recent posts on the subject from the FT. The greener we get, the more we need to be ever diligent. — BGM

‘Greenwash’ hype fails to sway consumers

By Andrew Edgecliffe-Johnson

Consumers attach little credibility to companies’ environmental and social marketing messages, a study has found, in spite of the millions spent on “greening” the image of carmakers, oil companies and other industries.
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Welcome

Sunday, May 10th, 2009

Welcome to the Bright Green Marketing Blog, where we’ll share marketing tips for startups, green marketing techniques, green business trends and who knows what else as time goes by.

Let us introduce ourselves in this first post:

Whether you’re a startup ready to launch. Or a small business about to introduce an amazing new product. Or an established company on the cusp of a new green direction. When you’re growing, you need all the marketing help you can get. At an affordable price.

At Bright Green Marketing, we specialize in growth spurts. We can help you build the right strategy by analyzing your target segments and competition. Then create marketing plans to build awareness and generate demand. With just the kind of revenue results you expect from your investment. And an eye for the next phase and the future.

Bright Green Marketing was founded on the premise that lots of growing companies need top-notch marketing staff. But they don’t need them all the time.

Our forte’ is having a client-side marketing and business development perspective. We pride ourselves in focusing on your customers, your objectives and your strategy first.  And then knowing if and when to bring in the designers, writers and web guys to build deliverables.

Based in tech-saavy, eco-conscious Boulder, Colorado, Bright Green Marketing clients include socially responsible businesses and nonprofits that are changing the world. Read more about our green business practices.

Our industry experience is wide, including architecture and design, automotive, computer hardware and software, green businesses, health and wellness, industrial products, internet services, jewelry, media, medical, pet, retail, telecom and textiles. From startups to Fortune 500, and anything in between.