Archive for the ‘Green Marketing’ Category

Stand by your cause

Thursday, July 29th, 2010

With the Deep Water Horizon oil spill about to be permanently and finally killed, there will be a whole new opportunity to weigh in on the lessons learned and how we create a major shift in the way we view our energy consumption, its consequences on our world, and how to radically increase green behavior from corporations.

Here’s a great post by Jacquie Ottman on how one brand, Dawn Dishwashing Liquid, became a somewhat unwitting leader in the cleanup effort in the Gulf and a standard bearer for the cause. http://www.greenmarketing.com/blog/comments/stand-by-your-cause/

When green means good

Thursday, April 22nd, 2010

Green products have reached a point of credibility and so many are so readily available that they no longer have to promote themselves just for their feel-good “eco” benefits. We equate brands like Whole Foods, Patagonia and Aveda with high-end and quality, regardless of how they contribute to a sustainable world.

The good news is this maturity in the marketplace is certain to reduce the opportunities for companies to greenwash their products, since they’ll have to stand on their own quality anyway. And green products are able to promote themselves as just plain better than their “brown” counterparts.

Here’s a great post on the subject from Jacquie Ottman, the godmother of Green Marketing http://www.greenmarketing.com/articles/complete/beyond-green/

Your staff wins with green ideas

Monday, March 8th, 2010

Just like product and process innovation, some of the best greening ideas come from the fine folks on your team. Many/most, depending on the industry you’re in, will be well beyond the company’s efforts for saving energy, conserving water and reducing waste. It’s great to create the Sustainability Manager position in place, but the first thing that person should do is poll everyone for quick hits to improve your organization’s sustainability efforts. So simple, so often overlooked.

You don’t need a committee, but here’s a great post with examples to underscore the idea http://www.greenbiz.com/blog/2010/03/08/what-your-employees-know-about-green-innovation-you-dont

Only a dim bulb ignores lighting costs

Friday, January 29th, 2010

Most everyone thinks we’ve reached the holy grail with lighting improvements to reduce energy and save money. But truth is there’s still a lot to save, especially in the commercial arena. It’s an important consideration and frankly, an imperative, in this Great Recession.

I remember how amazed and baffled I was the first time I visited a European office building with motion sensors that turned lights on or off depending on whether a human being was using the facility. It’s universal in some countries, and still an rarity in others, and such a simple thing to understand and deploy. Just that sunk cost thing that hangs folks up.

More on the subject and here’s to the standard being adopted everywhere http://www.greenbiz.com/blog/2010/01/28/lighting-path-greener-bottom-line

Consumers Will Buy Green – If the price is right

Saturday, October 24th, 2009

Interesting new data from Harris Interactive on green buyer behavior. BGM

Many People Prefer to Buy Locally Grown, or Organic, Produce and “Green” Products from Environmentally-Friendly Companies, But Not If They Are Much More Expensive

It`s quite popular for people to claim that they care about the environment. In fact many millions of people – from 18% to 39% of all adults – say that their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, in reality, only a very small minority is willing to pay substantially more for “green” products or goods produced by environmentally-friendly companies.
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Green Homes For All

Tuesday, September 8th, 2009

We’re definitely getting somewhere when affordable housing gets green standards, too. — BGM

Habitat for Humanity Gets Greener

By Kate Galbraith

Habitat

Habitat for Humanity, the nonprofit home building organization headquartered in Americus, Ga., announced plans on Tuesday to build 5,000 “green” homes around the country for low-income families.

The homes, built over five years, will meet EnergyStar guidelines or other green building standards, like LEED. The project expands on a pilot program and is being done in conjunction with the Home Depot Foundation.
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