With the Deep Water Horizon oil spill about to be permanently and finally killed, there will be a whole new opportunity to weigh in on the lessons learned and how we create a major shift in the way we view our energy consumption, its consequences on our world, and how to radically increase green behavior from corporations.
Here’s a great post by Jacquie Ottman on how one brand, Dawn Dishwashing Liquid, became a somewhat unwitting leader in the cleanup effort in the Gulf and a standard bearer for the cause. http://www.greenmarketing.com/blog/comments/stand-by-your-cause/




