Interesting new data from Harris Interactive on green buyer behavior. BGM

Many People Prefer to Buy Locally Grown, or Organic, Produce and “Green” Products from Environmentally-Friendly Companies, But Not If They Are Much More Expensive

It`s quite popular for people to claim that they care about the environment. In fact many millions of people – from 18% to 39% of all adults – say that their purchasing behavior and other interactions with companies is sometimes influenced by environmental factors. However, in reality, only a very small minority is willing to pay substantially more for “green” products or goods produced by environmentally-friendly companies.
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