Great new take on how the public sees social responsibility and reason to ponder. BGM
by Susan Nelson, Marketing Daily
We read and hear constantly about social responsibility — what it means, how to do it, who does it best. Often anecdotal and top down, the cacophony of pundits is painful. It might be refreshing and even important to let real people tell us what brands and companies they see as socially responsible.
To find out, we tapped into Landor’s consumer brand equity tool, BrandAsset® Valuator. In the United States, we measure 3,000 brands annually on more than 70 key measures of equity and imagery.
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