Wise words on the greening of the IT space and how real solutions are about to make a huge impact. — BGM
The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.
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Let’s hear it for making CSR a two way street. Great post on sharing the load for Corporate and Consumer Social Responsibility. — BGM
By Hugh Hough, Marketing:Green
Today CSR stands for Corporate Social Responsibility. It’s a concept that deals with a business’s obligation to the people that help make it successful. Certainly, CSR embraces environmental responsibility, but it goes beyond that. It includes a company’s policies and practices to better the lives of its employees, their community and society as a whole. It can embrace issues such as poverty, literacy, disease, education, biodiversity and more.
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Courtesy of Green Business Plan, the most extensive list of ideas for launching a new green business we’ve seen anywhere. — BGM
Some are easy to get into and using free Internet services may actually be free or very low cost to start up..others may run into the hundreds of thousands (even millions) to start. But they will be in virtually every industry from pet care, health care, to sports, construction, and art. You name it there is a green business opportunity in every category of business.
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Thoughts from the original green marketing guru worth reading — BGM
by Jacquelyn Ottman
At the Sustainable Brands ‘09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t call what we did “sustainable branding” — we practiced “environmental” or simply “green” marketing. And we didn’t have a conference to go to in Monterey!
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