Archive for May, 2009

Finding Grants to Make Your Business Greener

Thursday, May 21st, 2009

Great tips on finding private and public grant opportunities to fund green projects, especially in light of the currently available federal and state stimulus funds. — BGM

1.    Call your utility company and ask about the grants and rebates they offer.

The variety of programs vary, but almost all utilities offer some incentives to offset the cost of energy reduction projects, says PG&E’s Katie Romans. “Larger customers may have a rep they deal with directly who will walk them through the process, while smaller customers may have to call the utility directly and ask for assistance.”
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14 Web Marketing Tips for Startups

Sunday, May 17th, 2009

Sound advice for launching businesses, and underscores the importance of online presence. — BGM

Mistake 1: Hating computers. Ok, this doesn’t sound like a marketing problem but trust me, for start-ups wanting to use the web, it can undermine success more than anything else.  Often this is simply caused by using poor-quality computers, old software, and inadequate computer instruction.  Sometimes folks wanting to use the web for marketing are simply not web users themselves – and that can make it impossible to succeed with a web-connected business. Good computers, a support network and a lot of patience are critical to overcoming this learning curve.  Don’t be afraid to admit that you’re new to the web – there are lots of folks ready to help!

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Watch out for greenwashing

Monday, May 11th, 2009

We all know you have to walk the talk and your claims at being green need to be sincere. Here’s one of the best recent posts on the subject from the FT. The greener we get, the more we need to be ever diligent. — BGM

‘Greenwash’ hype fails to sway consumers

By Andrew Edgecliffe-Johnson

Consumers attach little credibility to companies’ environmental and social marketing messages, a study has found, in spite of the millions spent on “greening” the image of carmakers, oil companies and other industries.
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Welcome

Sunday, May 10th, 2009

Welcome to the Bright Green Marketing Blog, where we’ll share marketing tips for startups, green marketing techniques, green business trends and who knows what else as time goes by.

Let us introduce ourselves in this first post:

Whether you’re a startup ready to launch. Or a small business about to introduce an amazing new product. Or an established company on the cusp of a new green direction. When you’re growing, you need all the marketing help you can get. At an affordable price.

At Bright Green Marketing, we specialize in growth spurts. We can help you build the right strategy by analyzing your target segments and competition. Then create marketing plans to build awareness and generate demand. With just the kind of revenue results you expect from your investment. And an eye for the next phase and the future.

Bright Green Marketing was founded on the premise that lots of growing companies need top-notch marketing staff. But they don’t need them all the time.

Our forte’ is having a client-side marketing and business development perspective. We pride ourselves in focusing on your customers, your objectives and your strategy first.  And then knowing if and when to bring in the designers, writers and web guys to build deliverables.

Based in tech-saavy, eco-conscious Boulder, Colorado, Bright Green Marketing clients include socially responsible businesses and nonprofits that are changing the world. Read more about our green business practices.

Our industry experience is wide, including architecture and design, automotive, computer hardware and software, green businesses, health and wellness, industrial products, internet services, jewelry, media, medical, pet, retail, telecom and textiles. From startups to Fortune 500, and anything in between.