September 8th, 2009 by BGM
We’re definitely getting somewhere when affordable housing gets green standards, too. — BGM
Habitat for Humanity Gets Greener
By Kate Galbraith
Habitat for Humanity, the nonprofit home building organization headquartered in Americus, Ga., announced plans on Tuesday to build 5,000 “green” homes around the country for low-income families.
The homes, built over five years, will meet EnergyStar guidelines or other green building standards, like LEED. The project expands on a pilot program and is being done in conjunction with the Home Depot Foundation.
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August 31st, 2009 by BGM
Great new take on how the public sees social responsibility and reason to ponder. BGM
by Susan Nelson, Marketing Daily
We read and hear constantly about social responsibility — what it means, how to do it, who does it best. Often anecdotal and top down, the cacophony of pundits is painful. It might be refreshing and even important to let real people tell us what brands and companies they see as socially responsible.
To find out, we tapped into Landor’s consumer brand equity tool, BrandAsset® Valuator. In the United States, we measure 3,000 brands annually on more than 70 key measures of equity and imagery.
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August 23rd, 2009 by BGM
We’re not biased, but mighty proud of our hometown school here in Boulder. BGM
Back in the day, high schoolers looking at colleges (and U.S. News and World Report) were mainly concerned with three things: prestige, location, and whether the place had a rockin’ social life. These days, however, applicants look for something more: a school with green credentials.
“Ten years ago, I don’t remember any student asking me about green campuses,” says Steven Roy Goodman, a college admissions strategist at TopColleges.com. “Now it’s quite common for students to be keenly interested in how environmentally responsible colleges are.”
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university of colorado Posted in
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July 30th, 2009 by BGM
Wise words on the greening of the IT space and how real solutions are about to make a huge impact. — BGM
The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.
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July 27th, 2009 by BGM
Let’s hear it for making CSR a two way street. Great post on sharing the load for Corporate and Consumer Social Responsibility. — BGM
By Hugh Hough, Marketing:Green
Today CSR stands for Corporate Social Responsibility. It’s a concept that deals with a business’s obligation to the people that help make it successful. Certainly, CSR embraces environmental responsibility, but it goes beyond that. It includes a company’s policies and practices to better the lives of its employees, their community and society as a whole. It can embrace issues such as poverty, literacy, disease, education, biodiversity and more.
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